Since Jay Z’s TIDAL takeover in March, it has been nothing but a competition between the other big music streaming services, such as Spotify and Pandora. TIDAL has been premiering exclusive content (videos, music, etc.) to reel in new users and subscribers, but Jay has decided to go the extra mile – he has decided to personally call customers and thank them for using the streaming service. Using gimmicks this early in is never a good sign, but let’s hope it’s just dragging in the subscribers.
“He called some of his fans and one of them made the funniest comment. He said ‘This is the best customer service call I’ve ever received!’,” TIDAL executive Vania Schlogel told Business Insider. She also said Jigga is “very deeply involved” and “he works every day” on TIDAL.
An executive at TIDAL let Business Insider know that musicians who have accounts on the site can access the contact information of customers who use the service and contact them if they wanted. They stated that other “high-profile musicians” other than Jay Z (for example, White Stripes front man Jack White), have also used the service to contact fans and show appreciation.
Currently, TIDAL is available in 35 countries and has over 500,000 subscribers. So far, TIDAL has released exclusive songs and videos from artists such as J. Cole, Rihanna, and Beyonce, not to mention from Jigga himself. Nicki Minaj also stated on Twitter that she is preparing her exclusive footage for the streaming service. Nicki, along with Beyonce, Madonna, Rihanna, Alicia Keys, J. Cole and eight other musicians are part owners of the service, and they have promised to release exclusive content only on TIDAL.
A one-on-one chat with Hova might be enough to get an unsigned artist to subscribe so they can kick a free-style or give him their Soundcloud, but for the regular music fan: are you waiting to see if Kanye or Rihanna’s new album gets exclusively dropped?