Is Jay Z’s streaming music app a flop already? Or is it too soon to tell?  The app fell from the top 700 most downloaded in the app store this week, but its’ competitors remain at the top.

The drop could be due to the price tag associated with the service– a hefty $10 fee for what consumers can get with rivals like Spotify for free– or maybe it was the celebrity-hyped announcement that distracted people from understanding Hov’s vision of giving artist fair pay for their craft or it could’ve been the companies direction in general.

In a statement released by the TIDAL team on Apr. 17, the company is doing its’ best to make the necessary changes to improve the internal structure of the brand.  The CEO left, but Jay said, “We’ve eliminated a handful of positions and refocused our company-wide talent to address departments that need support and cut redundancies.”

Too close to say if this was a bad business move, but the Jigga man surely knows not to leave the consumer in 2nd place.

Read more on the situation, here.

About The Author Cookie

Seton Hall Alum, Journalist and entertainment publicist, mom and forward thinker!

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