Diddy will release his new 3AM by Sean John fragrance on May 6 – his first in 6 years – and has enlisted the help of his girlfriend Cassie for the scent’s ad campaign…and good thing, too, because I’m sure Cassie would NOT have been happy with another woman getting this racy with her man!
The concept behind the clip is to see what 3 a.m. in Diddy’s world looks like, and well, it’s everything you’d expect from the music mogul! The ad is so racy that Macy’s had Diddy re-edit it multiple times before it was considered safe enough to release, but Style Magazine has nabbed the clip in its original NSFW form.
“The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time,” Diddy told Style. “It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”
Check out the clip below!