“B*tch Better Have My Money”, aka “BBHMM”, is Rihanna‘s current single, the lead track she’s pushing off her highly-anticipated forthcoming album, tentatively titled R8. Since releasing it in March, it hasn’t done THAT well on the charts (in comparison to previous singles,) despite Rih performing it at the iHeartRadio Music Awards while stepping out of a helicopter dressed like Lil Kim, pulling a stunt on Jimmy Kimmel with it and taking it to SNL…but this video will likely change all of that.
“Ya girl got director skillz!!! The concept for this piece came to me 8 months ago!!!” Rihanna revealed before debuting the video on VEVO at midnight last night. Yeah, I have no idea what happened to that TIDAL premiere either. Sorry, Hov.
The 7-minute mini-movie that is “BBHMM” is pretty epic, and considering Rih is now the best-selling digital artist of all time, I wouldn’t expect anything less! Get into the video below!