J.Cole sports his new Bally backpack line in his new short film “Off The Grid.” Bally follows the rapper out of the country and captures him in his essence of music. The visual was captured in Jamaica and show’s Cole in the local streets interacting with people, in the studio and embracing life.

Check it out below and be on the look out of his backpack and boot collaboration with Bally.

About The Author Justina Moffett

Intern Writer that attends Howard University from the Hampton Roads area. Specialized in PR and Entertainment Journalism.

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