“Every fourth quarter, I like to Mike Jordan em” – Jay Z (2004, Never Let Me Down)
Rihanna is working hard this fourth quarter, a new perfume named “RiRi” just hit Macy’s less than a month ago, her new sock collection with Stance just went live this morning and now we have the first look at her first (probably of many) sneaker collaboration with Puma.
Back in December 2014, it was announced that Rihanna signed a multi-year partnership with Puma and was named the new creative director for the company. In her deal it stated that she will oversee the company’s women’s wear line, including shoes and clothing and she would be the face of the fall 2015 campaign.
A week ago, the singer released the Puma Fall 2015 ad on her Instragm account and now thanks to Twitter, we have a sneak peak of what her shoe collaboration with Puma looks like.
— Rihanna Daily SG (@RihannaDailySG) September 8, 2015
— Rihanna Files (@RihannaFiles) September 8, 2015
As seen in the videos below, the sneakers are packaged in a black box with her last name “FENTY” across the top. A closer look at the actual sneaker reveals a pair of black suede Puma with a creeper sole. So far, there has been no official released date set, but I wouldn’t be surprised if they were released in time for Christmas.
Get to the money Ms. Fenty, but I just have one question…Dónde estás R8 tho?