Starting tomorrow (Sept. 16) Burberry Acoustic, a series that shines light on the independent British artists, will officially be partners with Apple Music to be the first label to have a channel on the company’s “Curator” section.

During a press release, Burberry CEO Christopher Bailey said,

There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent. Music has always been intrinsic to what we do and I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience.

Burberrys Apple Music channel launch will start by showing exclusive videos and live performances from both established and up and coming artists that will be filmed at Burberry’s women’s runway show in London on Sept. 21. Alison Moyet is set to perform at the show for the launch.


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