One of the hardest sneakers to get a hold of today is Kanye West’s Yeezy Boost 350. Whether is waiting in long lines, waiting by your computer screen to order it, or buying them on a third party site for 3 times the amount of retail price, Kanye definitely has the world going crazy for his sneaks.
In an interview with Vanity Fair, Kanye spoke about his partnership with Adidas and how big he wants his sneaker to become. He says,
As we transition to eventually where I want to take the footwear, we’ll still keep limited colors for people who are involved in that culture. Because there is a level of exclusivity and stuff that is important in the sneaker culture, to get the ones that no one else has. But I’m sitting there and I’m looking at the 350s and I’m thinking about the Submariner Rolex or thinking about the Eames chair. It’s like how do you take this thing to a place where it’s just the classic shoe? I feel like the Air Force One or the shell toe speak to the ultimate version of what sneakers were 20 years ago. And I think there’s something about the 350s, that feeling of what sneakers are today. And I just want to keep going in there and working on the shape and the last and the way the knit feels, the padding, the colors, to hopefully make that shoe where 20 years from now people say the 350 represented what shoes were in 2016. And we’re doing the same thing for the 950s and the 750s.
By the looks of it, Kanye West doesn’t sound like he’s going to retire the sneaker business soon. With new color ways and designs on the way, it’s easy to say that his sneakers are easily going to become a classic.
Only time will tell! Here’s to 20 more years for the Yeezy Boosts!