With her new album underway, Rihanna has been busy in the studio and hashing out multi-million dollar deals for its corresponding tour. According to the New York Post, the Anti tour will be sponsored by Samsung.

Riri reportedly signed a $25M deal with the electronics company, making this the largest music-marketing deal in recent years. However, this won’t be the first time that Roc Nation affiliates are partnering with Samsung. Jay Z’s last album, Magna Carta Holy Grail, was released early via an app on Samsung phones. The rap mogul was allegedly very instrumental in cementing Rihanna’s partnership.

While much of what is being reported is all speculation at this point, the Rihnavy can look forward to seeing the Bajan beauty appear on Victoria’s Secret Fashion Show on Nov. 10. The “BBHMM” singer has also been tapped to appear in an upcoming sci-fi film, “Valerian and the City of a Thousand Planets.”

Rihanna’s new album, Anti, is due out later this year.


About The Author Kai Miller

A hip-hop lover turned hip-hop journo. I do this for the culture.

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