Jay-Z is the man with the master plan. It appears that Jay-Z is one of the reasons behind the success of Demi Lovato and Nick Jonas  recent career moves.  According to TMZ, Jay-Z’s company Roc Nation joined forces with Philymack who manages the two former Disney stars.

The Brooklyn-rapper assisted with some of the promotional efforts for both artists when Nick appeared on the cover of Flaunt Magazine and when Demi was on the cover of Vanity Fair magazine which landed her ‘SNL’ appearance.  Apparently, Philymack and Roc Nation were suppose to make the merger public months ago, however due to the lack of success of Tidal it was put off to the side.

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