Everyone loves the 90’s! A$AP Rocky has teamed up with the original GUESS for a collection. During his stop yesterday at Hot 97, he talked a bit about it stating some of his inspiration:
“I’m watching A Menace II Society, and when Caine dropped the 40 in the beginning when Old Dog shot the store clerk, that was the Guess tee. That’s OG, you don’t see those striped patters, you don’t see those silhouettes no more.”
Rocky also spoke about it to Complex:
“I started thinking about rappers like Nas – ‘when I dress, it’s never nothing less than GUESS’ – you know what I mean? Thinking about how hustlers with pagers on the corner would have Guess jeans on, the sweaters with the dookie rope gold chain. I just thought about my nostalgic childhood, with hip-hop and growing up in Harlem and the Bronx, and remembering Guess played a big part in that. But kids these days have no knowledge of that. I just felt like it was necessary to tell them that Guess was actually lit back in the day.”
The out come is a bunch of men’s and women’s T-shirts, jeans, overalls and jackets (including one unisex, two-tone denim bomber) pulled directly from GUESS’ 90s. In place of the infamous GUESS Jeans USA logo, these pieces have A$AP’s dollar sign thrown in— GUE$$.
“The same way that [kids today] love Supreme, the same way that they love Off-White or whatever these brands are, that’s the same way that Guess was loved. And I think they need to know that. They need to know what these brands meant. Jiggy shit, feel me?”
The collection hits Guess.com and certain retailers like Opening Ceremony and Union Los Angeles starting February 15. Until then, check them out below: