Millennials consumed 159.6 million cases of wine in 2015 according to a new study.
The Wine Market Council conducted research on wine consumption and found that over half of all wine in the United States is consumed by young people ages 21 to 38.
It also found that young adults are opting to be wine connoisseurs; 17 percent of those surveyed purchased wine that was was prized, select, or premium, versus $6 bottles of bubbly.
Wine is especially making its impact on women, who are found to have consumed two-thirds of the good stuff.
On average, millennials drink 3.1 glasses of wine per day, and about two cases per week.
While some may judge the millennial generation for their liquor consumption, having a regular glass of (red) wine has been found to have some positive health effects, including:
- Boosting heart health
- Preventing some head and neck cancers
- Slowing mental memory loss
- Preventing weight gain
- Fighting some dental diseases
So pour it up !