Madam C.J Walker will forever be credited as the first black, self-made millionaire who pioneered the black haircare industry.
As the industry has certainly evolved and changed since she first was on the scene, the legacy and passion she left for black beauty can still be felt today.
With that, Sundial (the company that owns brands like Shea Moisture), has announced that they are going to be partnering with Sephora to launch a Madame C.J Walker hair care line.
The line will be named Madam C.J. Walker Beauty Culture and will hit Sephora shelves on March 4th. By working with Walker’s great great granddaughter A’Lelia Bundles, the line will take Walker’s original ideas and put a modern twist on them. Making sure the products are in line with her vision for hair care, the changes being made include ingredients (these products won’t feature petrolatum or sulfur), and will include more oils (coconut and Jamaican black-castor oils).
Sundial CEO Richelieu Dennis promises that the adjustments won’t take away from the overall goal and aesthetic of the brand Walker had dedicated her life to creating.
“We want to make sure that the world also knows how she impacted the culture of beauty, how she helped women of color not just around beauty but around confidence, around economic empowerment.”
To keep up with more stories like this,follow us on Twitter, Instagram, and Facebook!