“1000% there will never be a Kylie Puma anything,” Kanye West wrote once upon a time. “That’s on my family! 1000% Kylie is on Yeezy team!” Welp, looks like Ye is eating his words now, as not only did the youngest Jenner sign with the Italian brand but now she is showing off her new ad for Puma.
In a statement, Puma’s Global Director of Brand and Marketing, Adam Petrick, says:
“Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”
Kylie’s new sneaker called the PUMA Fierce describes as a “lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling.”