Skepta recently did an interview with i-D magazine in which he spoke about his take on this fashion industry and his place in the fashion world.

One of the interesting highlights of the discussion with the UK artist was the fact that his personal style isn’t influenced by designer brands, a change of pace in the music industry where designer labels and music stars seems to intersect.


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The grime artist is known not only for his unique sound, but his unique style. He spoke very candidly with the mag about his decision not to build his closet around designer labels, and the importance of making sure kids know fashion is about more than price tags:

“I was just getting tired of going to the area where I hang around and different estates and seeing the kids hanging round always looking stressed out and troubled. But they’d always have a $500 bag and Balenciaga trainers,” he said. “When I was younger, I was influenced by the guys who were older than me, so I thought maybe it was my time—because I can afford to buy Gucci or Louis if I want, let’s be real—to sacrifice, because I thought maybe these kids are doing it because of me. So I wanted to get back to wearing clothes that are for us. […] I want the kids to see that maybe they should be aligning themselves not just with a price range, but the people who are designing for you.”

He says this is now why he prefers plain, non tagged or non logo  clothes.

“I hope this is a thing where all the kids on the roads aren’t just seeing me as a fashion icon, but are seeing these as clothes that are right for the roads, I’m not a fashion icon trying to make them wear what they wear. It’s about cool, unlogo’d brands.”

Check out their full conversation here.

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About The Author Samantha Callender

Samantha Callender is a multimedia journalist whose work ranges from entertainment journalism to pieces highlighting social issues in multicultural communities. Samantha strives to find intersects between entertainment and social matters, believing that pop culture has the power to not only entertain the masses, but to educate them as well. Her goal when storytelling is to write pieces that serve as a catalyst to prompt dialogue and activism. Her work can be seen on VIBE, The Source, Jet Magazine, The Root, and Cosmopolitan Magazine.

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