The one-year anniversary of Tidal’s launch event in New York City is tomorrow, March 30. So, in celebration, the company has released new numbers on both subscribers and releases. Tidal claims to have passed three million paid subscribers globally in the past year alone.
45 percent of those three million, or around 1.35 million, have signed up for its hi-fidelity, lossless audio/video tier, which costs $19.99 per month as opposed to its regular $9.99/month.
While three million is a lot for only one year, it’s still behind it’s competitors like Apple Music which has 11 million paid subscribers, and Spotify who just hit the 30 million subscriber mark, adding five million in the first few months of 2016.
Tidal also finally released numbers for Kanye West’s The Life of Pablo streams for the first time, after West wanted the numbers to stay silent for a while. According to Tidal, Pablo passed 250 million streams in its first 10 days of release. West just made the single “Famous,” featuring Rihanna, available on both Apple Music and Spotify, ending his Tidal-only request at first.
The service also now has 20 artist-owners, more than the 16 they started with. To name the newest shareholders: French band Indochine, Lil Wayne, Damian Marley, TIP, Jay Z, Beyonce, Rihanna, West, Madonna and more.