Kevin Hart is always on the move. This time, his latest business venture involves a video on demand streaming service.
His company Hartbeat Digital is partnering with Lionsgate to make the service possible, with the service being the exclusive home for all his work beyond his film and his standup performances.
Titled Laugh Out Loud, the service will have content that is curated by Kevin, in addition to streaming original series only available on the LOL service.
Seeing the potential in the new digital streaming market, Kevin says he had to jump on the opportunity in the digital world:
“Lionsgate has always been a great partner of mine, and I’m more than excited to take our business and creative relationship to new levels. I understand the direction in which the television business is headed, and I see this big new space toward which audiences are starting to gravitate. I believe that launching this venture together now puts us ahead of the pack.”
In addition to the streaming service, Lionsgate and Hart have also partnered with game developer Fifth Journey to create a mobile game. The game will allow players to be comedy stars who turn to Kevin for mentorship as they take on adventures that lead them down the road to becoming a comedic superstar.
Set to drop this summer, we’re sure this venture isn’t the last we’re hear or see from Kevin Hart.