The current name of the stadium where the Denver Broncos play their home games is Sports Authority Field at Mile High. Sports Authority bought the naming rights in 2011 in a 25-year agreement worth $6 million per year. It was previously known as Invesco Field.
Native Roots, a marijuana dispensary, announced on Friday that it is interested in purchasing the naming rights to the stadium should Sports Authority have to have to end its agreement after declaring Chapter 11 bankruptcy. Colorado is one of a few states to have legalized marijuana. Native Roots is one of many dispensaries that has since opened within the state. The company stated that if it secures naming rights, the stadium would be called Native Roots Field at Mile High (lol).
Marijuana Dispensary Wants Naming Rights to the Broncos' Stadium-blogged by @djb.jewelz After declaring bankruptcy and closing 140 out of 450 stores, #SportsAuthority also might be in the process of losing their naming rights to the Sports Authority Field at Mile High , home of the #DenverBroncos. Currently the company owns the naming rights until 2021 at a steep price of $6 million a year. If the company fails to pay $3.6 million by August 31, they might lose their rights. But one #weed dispensary is willing to buy the rights from the company. A dispensary called #NativeRoots is ready to commit to a multi-million dollar deal. The dispensary hopes to have the name changed to Native Roots Field at Mile High. They are even willing to use a tree with roots as a logo instead of the popular #marijuana leaf. Stay tuned to see how this situation pans out.