Although Taylor Swift’s #TaylorvsTreadmill Apple Music commercial brought the laughs, it also brought in the dough for Drake and Future.
In the commercial, Taylor Swift rapped “Jumpman” from Drake and Future’s joint mixtape What A Time To Be Alive. Even though she fell 45 seconds in, Taylor Swift has increased the sales for the song by a whopping 431%. The commercial has been streamed over 20 million times since its release over the weekend.
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“To really get an idea that was simple, informative and funny with hooks is really like writing a song,” Larry Jackson, Apple Music’s head of content, told Adweek. “With an artist that’s got 73 million followers on Instagram, that’s bigger than NBC, CBS and Fox and the viewership of prime time combined.”
There is set to be two more Taylor commercials with Apple Music in the coming weeks. So, if youre the lucky artists being used in them, congrats! The sales are about to blow up! In case you’ve missed the commercial (Are you living under a rock?) check it out below.