Rihanna signed a multimillion dollar deal to create a makeup collection with Kendo division of Moët Hennesy Louis Vuitton. The line will be called Fenty Beauty by Rihanna and will be released in the Fall of 2017. The chief executive officer at Kendo, David Suliteanu released a statement, “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge diverse global audience. We are aiming for the stars. Kendo is honored to work with Rihanna.”
Back in 2013 the Bajan beauty worked with Mac Cosmetics and created a limited edition makeup collection. Also in 2014 Rih Rih partnered with Viva Glam lipstick to help raise money for AIDS research. Fenty Beauty by Rihanna will be Kendo’s third major cosmetic partnership, including Kat Von D Beauty and Marc Jacobs Beauty.