The NBA on Friday announced a three-year trial passed by owners to sell advertising on uniforms, adding on to an influx of revenue already expected to raise the league’s salary cap by millions.
The deal is estimated to stream another $150 million to the league.
For a while, the league has proposed the idea of putting ads on jerseys, something commissioner Adam Silver called “inevitable” two years ago.
“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” said Sliver in a statement on Friday.
Silver pointed to the opportunity for deeper marketing and for partners to grow closer to players and fans.
The WNBA has had ads on their jerseys since 2009, and they made it an official practice in 2011. The ads on the NBA jerseys will be 2.5 by 2.5 inches, and will appear on the front left chest, opposite of the Nike check that will be introduced during the same 2017-2018 season.
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