In the eight months since its launch, Apple Music has taken strides to offer exclusive content like Drake & Future’s What A Time To Be Alive and the upcoming Views From The 6 album from Drake. So far, it is paying off for the streaming service.
According to The Verge, Apple Music is at 13 million users. Apple Music still trails Spotify – who has 30 million subscribers, but Apple Music is still ahead of TIDAL which has 3 million subscribers as of March thanks to the release of The Life Of Pablo by Kanye.
Views From The 6 will be released this Friday (April 29), with an exclusive interview with Zane Lowe on Thursday. Apple can expect a spike in subscriptions, since the album will allegedly be available to stream solely on Apple Music for one week.