Drake has always had a skill for turning his feelings into hits. He articulates what we know to be true then let’s us rap and sing-a-long with those truths. In his Thursday interview with Zane Lowe , Drake pointed out that he wanted to “create distance between myself and everyone else” with Views. The album is intended to separate from the growing number of artists who are clearly biting his formula.
Dedicated to a cancer patient named Megan Flores, The album opens on a traditional sad “text your ex” intro with “Keep the Family Close” where the Toronto rapper touches on the absence of women whom he thought would stick around for the long run. “All of my ‘lets just be friends’ are friends I don’t have anymore/ How do you not check on me when things go wrong?/ Guess that’s what they say you need family for/ Cause I can’t depend on you anymore”. A predictable track from the self-aware artist.
His singing on “Redemption” is one of his best vocal performances to date. On “U With Me” he uses a snippet of DMX’s “What These Bitches Want” and X’s “How’s It Goin Down” on hook to tell the tale of back and forth mental games with an ex-lover. Drake’s fascination with Toronto’s caribbean roots are expressed on songs like “One Dance”, “Controlla”, “With You” and “Too Good” feat Rihanna where she sings “You can take my love for granted, I just don’t understand it”. The 6 God has fun with “Child’s Play” and raps about a girl who gets in a fight with him at The Cheesecake Factory and takes his Bugatti to pick up tampons. “Feel No Way” is another “text your ex” track with a 808’s and Heartbreak vibe that samples Malcolm McClaren’s 1983 “World Famous”. On “Western Road Flow” he treats R&B lovers with a beautiful Mary J Blige sample that gives the listener a sense of nostalgia of what R&B used to sound like.
Of course it wouldn’t be a complete body of work without a few club bangers like “Grammy’s” feat Future, “Still Here” and “Hype” where he sends a subliminal shot with “They always dying to mention me/ They gotta die out eventually/ I cannot give you the recipe/ You know the game is sold separately”. Which may be directed at Meek Mill or Kendrick Lamar who he has been back and forth with subliminal shots for the past few years. The subliminal shots dont end there… on “Views” he raps “A lot of pent up aggression coming out of my section/ OVO on me while yall niggas was playing dress up” which could be a shot at both Tory Lanez and Mo-G.
Billboard projected that Drakes album could rise to 800,000 copies. First time a rapper could surpass the 1 million units mark in their first week since Drake’s mentor and Young Money label boss, Lil Wayne achieved with his Carter 3 album in 2008