Earlier this month, shortly after his writing credit on Beyoncé‘s Lemonade was made public knowledge, Soulja Boy took to Twitter to announce he’d signed a $400 million deal, though details weren’t released at the moment.
The rapper holds a place in pop culture for his 2007 smash single “Crank That” and its accompanying dance, but hasn’t maintained much, if any, relevance in music in the years following (aside from 2009’s “Turn My Swag On,” which is what was sampled on Lemonade, thus the aforementioned writing credit.) SB has since only become known for his social media antics and appearance on VH1‘s Love & Hip-Hop – something that no one could rationalize meriting a $400 million deal, so he HAD to have been lying, right? Nope!
World Poker Fund Holdings issued a press release on Friday (May 20,) announcing their 5 year, $400 million endorsement deal with the rapper/reality star:
“The world of marketing is changing. Today’s biggest influencers are not brands, but individuals who create content that drive loyalty and brand sentiment. We no longer are fed content from major news networks — we seek it out and consume it by individual influencers that enrich our lifestyles. Soulja Boy represents the best of the best and we are already seeing the impact from his presence.”
The company develops and operates online and event-based social gaming platforms and brands.
“I invest in things I understand,” Soulja Boy said in a statement. “I enjoy music, and of course gaming. Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”