Kendrick Lamar continues being great. His latest effort to uplift the community comes from his latest collaboration with Reebok. The Compton rapper teamed up with designer Ian Paley to add a meaning to the Classic Leather shoe by using the colors red and blue to signify and promote unity between the two rival gangs, Blood and Crips.

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Damion Presson, director of entertainment marketing at Reebok, told Billboard on Wednesday:

“Kendrick is taking a different approach with his capsule, as he’s building purposeful product that has a message of unity which transcends the Bloods and the Crips.”

This show comes after his 2015 release of the Reebok Ventilator and his 2016 release of his first anti-gang violence take on the Classic Leathers.

The Reebok x Kendrick Lamar Classic Leather will be available for purchase staring July 1. Adult sizes will cost $109.99, with toddler versions selling at $41.99.

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About The Author Patryce Stewart

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