Kanye West and adidas are making history.
The hip-hop mogul and sportswear brand are extending their relationship with the launch of adidas + Kanye West, a Yeezy-branded entity comprised of footwear, apparel, and accessories for all genders.
“These past two years adidas and Yeezy have given a glimpse into our future,” West said, via press release. “This partnership illustrates that anyone with a dream can dream without limitations.”
West signed his initial adidas deal in late 2013 after a series of public denouncements of Nike, the sportswear brand he was previously aligned with. He also courted adidas in 2006, but a deal never materialized from those conversations.
The first Kanye West x adidas product to release was the adidas Yeezy 750 Boost in February, 2015.