Well what do you know?
One of the world’s most popular whiskey distributors, Jack Daniel’s, recently revealed that its namesake owner supposedly learned how to make whiskey from Nearis Green—a slave.
According to The New York Times, the brand’s records show that Jack Daniel was initially taught by Dan Call, who was a distiller, but the whiskey distributor says that truthfully Daniel was taught by Green, who was a slave owned by Call.
With its 150 anniversary approaching, the company has decided to reveal the real history behind its famous drink. Known historically as a popular beverage among those of Scot-Irish and German descent, it was the work of slaves who distilled and prepared for the making of the drink that made whiskey accessible at a faster pace.
Despite the brand’s newest move to tell the real story behind its brand, some believe the company is taking an opportunist approach, mimicking the sound of the times. Peter Krass, author of Blood and Whiskey: The Life and Times of Jack Daniel, told the Times,
When you look at the history of Jack Daniel’s, it’s gotten glossier over the years. In the 1980s, they aimed at yuppies. I could see them taking it to the next level, to millennials, who dig social justice issues.
Hmmm…faking a slave connection seems like a bit of a stretch. What do you think? Let us know below!