Gucci’s latest non-music related venture is a new Supreme ad. Directed by Harmony Korine, who previously directed Gucci in Spring Breakers, the ad sees the rapper at home playing piano, listening to music, and explaining his shopping habits. “I shop on the internet, I don’t go into the store,” Gucci says. “You mother fuckers think I go to the store? I hit that button.”
“36 years young,I got 30 kids, all rappers, producers, and DJs.”
He’s already given us a lot of new music since his release from prison on May 26, including “First Day Out The Feds,” “Back On Road,” and “All My Children,” which are set to appear on his album Everybody Looking, out July 22.
Watch the commercial below