Each of U.S. swimmer Ryan Lochte’s four commercial sponsors dropped the 12-time Olympic medal winner on Monday in response to the incident eight days ago in which he falsely claimed he and three teammates had been held up by armed robbers at a Rio de Janeiro gas station.
“While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for,” Speedo said in its statement. “We appreciate his many achievements and hope he moves forward and learns from this experience.”
Speedo, Polo Ralph Lauren, and Gentle Hair Removal and mattress maker Airweave all said they would be cutting ties with Lochte
The official response regarding our sponsorship of Ryan Lochte. pic.twitter.com/0DdP2RyceD
— Speedo USA (@SpeedoUSA) August 22, 2016