The “Saint Pablo” tour comes with a new line of merch from Kanye, obviously separate from whatever he’s doing for Yeezy Season 4, but still a very lucrative business. TMZ reports that Kanye was able to make more money off his merch at the famed NYC venue than the previous title holder– the Pope.
Pope Francis held court at Madison Square Garden a year ago, and broke a record with the amount of merch he sold, raking in $540,000. Kanye was able to beat that number by over $200,000, earning $780,000 in tour merch alone.
The Life of Pablo rapper is selling a bunch of fresh hoodies, t-shirts and long-sleeve tees. The gear contains a new version of “SAINT PABLO” graphics on the front and back of the apparel.