17-year-old “aspiring” make up artist, and Instagram sensation, James Charles has signed on to be CoverGirl’s first-ever male CoverGirl! Charles is known for his bold, beautiful and bright make up as displayed on his Instagram account daily. On Oct. 10, he and CoverGirl made the announcement via brand ambassador Katy Perry on social media.

“Just wrapped another great @CoverGirl shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty!”

Shortly after, CoverGirl released a statement explaining why Charles was the perfect choice:

“All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful […] James Charles is no exception,” the company said in a statement. “One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”

Full with excitement, Charles took to his Instagram to express his joy:

“I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can’t wait to share with you all what we have in store, but trust me when I say it’s gonna be real good. ?? make sure you check out @covergirl’s page for more info coming soon, and my new bff @katyperry as well for a cute pic! ? Thank you all so much. This would not be possible without all of you.”

Charles will be the new face of the new CoverGirl’s mascara, “So Lashy” campaign, which is launching later this month.

I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. 😊💕 make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.

A photo posted by JAMES CHARLES (@jcharlesbeauty) on

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About The Author Tatyana Jenene

Birds in the Trap Sing Aaron Hall.

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