You call it capitalizing, we call it being a culture vulture! Lilac Company is a Florida based clothing line and a week ago, they had a pop-up shop in Ft Lauderdale introducing their “collaboration” bottle with Hennessy called “Headphanie.” Headphanie became a popular phrase thanks to Young M.A’s breakout single “Ooouuu,” which was released earlier this year. The custom bottles wore a purple logo with Headphanie written in place of Hennessy. Dope right?! Not really, because neither Young M.A or Hennessy were involved.

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After the pop-up shop, two liquor stores in the area began selling the customized bottles. Once the bottles received notoriety on social media and it was discovered that Young M.A had no involvement, social media turned against the company ran by four non-black men. In a now-deleted tweet, the company addressed the social media backlash.

“Stop saying we’re tryna capitalize off @YoungMAMusic – this was an art idea, and that’s all it is. We’re in talks with her manager.”

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The company also tried to shift blame on the liquor stores selling it, as if their name isn’t on the bottle and as if they didn’t supply the stores with bottles to sell in the first place.

Over the last 24 hours with all of the buzz, M.A and Hennessy has legally moved in to stop the selling of any more bottles. Both M.A’s team and Hennessy have issued a cease and deist and M.A.’s team has contacted the both of the liquor stores selling the bottles to have them stop selling the bottles immediately. Thank goodness both Hennessy and M.A moved in quickly, we don’t need another “on fleek” situation in the culture.

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Thanks to everyone who checked out our exhibit "Something Light" last week. Video recap will be posted soon

A photo posted by Lilac Company (@lilaccompany) on

TONIGHT

A photo posted by Lilac Company (@lilaccompany) on

About The Author Tatyana Jenene

Birds in the Trap Sing Aaron Hall.

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