Nas is using his HSTRY Clothing brand to spark a change in the community.
Nas is hoping to increase Black pride during this Black History Month with the newest collection from his HSTRY brand. The collection will feature t-shirts, sweatshirts, hats and dashikis featuring positive imagery and messages aimed towards Black youth.
One shirt features the classic “Black Bart Simpson” often seen in the ’90s rocking a jersey inspired by Spike Lee’s “Mookie” character from “Do The Right Thing.” Another has a version of a Dilla-inspired Charlie Brown character. There is also a Black Pink Panther design as well as shirts with the iconic phrases “I’m Black And I’m Proud” and “Black Don’t Crack.”
In a statement to >Huffington Post, Nas says:
I used to low-key cringe when Black History Month came around. It felt like a slap in face with all the hell we catch daily. Like a small reward for a dog’s good behavior, then back to the kennel. But I’ll take it. I’ll take what I can get and that’s all I need to go to new heights.
We’re in a time now where we can easily get caught up focusing on the negative things going on in America, and feel like we have almost been set back in our journey. This collection is about turning things around and instilling positivity. Celebrating being Black in a loud and fun way. Taking a much-needed moment to be proud of the achievements we have made, our colorful culture, black royalty and excellence from the past, present, and future.
Proceeds from the line will be donated to the National Black Child Development Institute that specializes in delivering “publications, advocacy and trainings related to early childhood care and education; health and wellness; literacy and family engagement” for Black children.
Check out the designs below. Items are available at the HSTRY website here.