We’re so for Anderson .Paak switching things up with his gospel version of “Love Come Down” and after watching the video below, you will be too.
The three-minute video shows Anderson going back to the good ole days of performing in his choir at his local church. The video starts out with the choir belting their hearts out and shows clips of the audience getting their praise on as well. The idea for the video came from .Paak along with J’rese Mitchell, a gospel music director. The song is part of this year’s Believe in Music campaign from The Recording Academy, which focused on the positive impact of music.
“This latest spot in the series captures music’s undeniable force to connect us and bind us together through a shared, collective community. The Recording Academy strives to reinforce music’s ability to unify, and this film serves to powerfully amplify this message.”Evan Greene, Chief Marketing Officer of the Recording Academy, spoke with Complex saying, “Our intention with this year’s brand campaign is to highlight the inspirational and motivational power of music and its positive impact in light of the challenging times that we face.