Apple recently announced a collaborative effort with the (Red) campaign, committing to continue to fight AIDS.

This morning, the company announced that they will be releasing a special edition of an iPad and iPhone, that will be available in red.

This isn’t the first time Apple has committed to helping fund AIDS research; back in 2006 the company partnered with (Red) to release a special red edition of the iPod Nano, and they were able to raise over $130 million in sales to for the campaign.

Apple CEO Tim Cook says he believes companies should align themselves with philanthropic causes, saying:

“My view on this — which I recognize is different from that of some others — is that just as people have values, so too should corporations. One of ours at Apple is the idea that part of being a great company is leaving the world better than you found it.”

Will you be buying the special edition devices?

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About The Author Samantha Callender

Samantha Callender is a multimedia journalist whose work ranges from entertainment journalism to pieces highlighting social issues in multicultural communities. Samantha strives to find intersects between entertainment and social matters, believing that pop culture has the power to not only entertain the masses, but to educate them as well. Her goal when storytelling is to write pieces that serve as a catalyst to prompt dialogue and activism. Her work can be seen on VIBE, The Source, Jet Magazine, The Root, and Cosmopolitan Magazine.

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