There has never been a draft prospect as big as Lonzo Ball that’s been spurred from all the major athletic companies for endorsement deals. Lonzo Ball is fresh from a season where he led UCLA to the Sweet 16 in the NCAA tournament and he’s touted to go as high as number one in some NBA mock drafts. So why isn’t Nike, Adidas, or Under Armour biting at deals? Because there’s never been an NBA parent like LaVar Ball.
LaVar Ball has already been known to have been a very larger than life character, speaking very highly of his sons at every single opportunity present. Some look at him as a good parent figure, supporting his children above and beyond. However, think his presence may be negative to his son’s careers. LaVar Ball has confirmed after meeting with all 3 companies they were not interested in reaching a deal with him. What he’s come to the table has been completely different than any pitch before. In Lavar’s own words:
“We’ve said from the beginning, we aren’t looking for an endorsement deal. We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”
Lavar and his sons’ personal brand is called “Big Baller Brand” and like he said he’s basically seeking a sponsor, a company to help him promote that. While it is a new and maybe radical idea for the NBA, LaVar’s words have to create some type of thought to it. He goes on to say that:
Just imagine how rich Tiger [Woods], Kobe [Bryant], Serena [Williams], [Michael] Jordan and LeBron [James] would have been if they dared to do their own thing. No one owned their own brand before they turned pro. We do, and I have three sons, so it’s that much more valuable.”
He’s not entirely wrong. Many hope that his sons can live up to the historical talents he often compares them to. For now, he plans to see if popular Chinese brands, Li-Ning and Anta are interested in the Big Baller Brand business.