The Federal Trade Commission clearly means business! A letter was sent to 90 celebrities and brands reminding them to be clear and transparent when “promoting” a brand. Celebrities like Sean “P. Diddy” Combs, Kourtney Kardashian, Allen Iverson, Jennifer Lopez, and Naomi Campbell where reminded that when being paid to promote a brand via social media, the language used should be clearly getting the job done. Brands such as Puma, Chanel, Adidas, and Popeye’s Louisiana Kitchen, where sent the same letter.
The letter that was sent to “educate” celebrities on proper ways to post via social media is here:
The FTC’s Endorsement Guides state that if there is a ‘material connection’ between the endorser and the marketer of a product—in other words, a connection that might affect the weight or credibility that consumers give the endorsement—that connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement. Material connections could consist of a business or family relationship, monetary payment, or the provision of free products to the endorser.
In other words, put some respeck on their name! See all of the celebrities who received this warning here!