The internet has inarguably changed the way that everyone communicates, and for those engulfed in the exhaustive Hip-Hop arguments that happen in the depths of Twitter, the rhetoric is changing. Within its inception and long thereafter, the Internet has served as a facade for anyone and everyone to write relatively whatever they feel with no repercussions to follow, taking any filters of civility completely out of almost every conversation.
There are beneficial and detrimental sides to everything the Internet has granted access to when it comes to musical dialogue. The ability to instantaneously discuss any sound wave that brushes across one’s ears is a gift and a curse and more times than not results in opinions that have little-to-no merit. The days of playing a CD in your headphones on repeat for days, weeks, or months before you ever present your ideas to someone else about it are long gone. The name of the game now is to get out your assessment out into Twitter’s abyss with a timestamp that proceeds everyone else’s.
Whether or not this immediate discussion of music is helping or hurting the actual artistry of Hip-Hop is another discussion, but the community it makes a sanctuary for is absolutely a plus. Having a community of (generally) like-minded people to discuss and argue ideas with, in itself, is a healthy exercise. Along with the gigantic circle of fans constantly engaging with one another, social media permits publications and the artists themselves to join these discussions.
Joe Budden is one artist who has been notorious for his colorful commentary within Twitter’s lively discussions, whether it be about him or another one of his comrades. He–along with 75% of the internet–has long been an assailant of Complex, along with other fast-consumption publications of the sort. Entertainment Youtuber DJ Akademiks is another source for hot-and-ready Hip-Hop news, and had an apparent beef with both Joe Budden and Complex–all three of the respective Twitter accounts had each other blocked before the inception of their new program.
Complex announced the premiere of “Everyday Struggle” on April 3, and a month into its existence it has made a bigger mark with every episode. With their Lil Yachty episode reaching almost a million Youtube views, it is clear that the program is creating its own space in Hip Hop. They’ve managed to accrue an audience unlike any other; Complex has people watching who hate Complex, Joe Budden has people watching who hate Joe Budden, and DJ Akademiks has people watching who hate DJ Akademiks. By throwing the safety of an online facade to the wayside, they are tackling these discussions head on and bringing to light the conversations we all once only had on Twitter.
As aforementioned, the crew–including moderator Complex‘s Nadeska Alexis, have been joined by two guests recently: Lil Yachty and Wale, both artists they crucified relentlessly on prior episodes. It brings an air of authenticity for the hosts to be confronted head-on by the artists they bashed for so long. Budden criticizing Lil Yachty, Yachty coming out with a diss track, and then them both sitting across from one another and honestly discussing their respective views is as genuine as it gets. “Everyday Struggle’s” platform serves as a way for the frequent Twitter aggressors to be vicariously represented in a bona fide argument, making said dialogue come to life.
When “Everyday Struggle” began, there were many cynics who were skeptical of viewing the first episode. As they quickly grew into their own as Hip-Hop’s “First Take,” audiences who despise the people on the show and the website who produce it swallowed their inhibitions and continued to watch as the entertainment of the arguments became more important than those delivering them. Seeing Hip Hop disagreements being hashed out between a formidable rapper and a self-proclaimed “numbers guy” is valuable in internalizing one’s own thoughts, and brings accountability to the internet’s often questionable authority. Any opportunity to promote these conversations that civilians on the internet engage in daily is a positive for our community and brings light to the rhetoric we think is important. Everyday Struggle takes the safety off of the semi-anonymous Internet dialogue and gives it a voice–any tactic to create accountability for the conversations music consumers partake in daily is a step in the right direction.