Odell Beckham Jr. signed the highest paying endorsement deal of any NFL player’s history on Tuesday.
Nike had sent an offer to Beckham, in order to retain the NFL star as well as match Addidas’ offer, that has him earning $29 million over 5 years. This deal also has incentive room as well as other triggers, which could finalize the total at around $48 million over 8 years.
This deal would make Odell the “brand icon” of Nike and would take his promotional media to a global audience beyond football.
Source: The Grio