Odell Beckham Jr. signed the highest paying endorsement deal of any NFL player’s history on Tuesday.

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Nike had sent an offer to Beckham, in order to retain the NFL star as well as match Addidas’ offer, that has him earning $29 million over 5 years. This deal also has incentive room as well as other triggers, which could finalize the total at around $48 million over 8 years.

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This deal would make Odell the “brand icon” of Nike and would take his promotional media to a global audience beyond football.

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Source: The Grio

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