Hov casts Lupita Nyong’o in the latest ad for his upcoming album. Jay Z is preparing the release of his new project entitled 4:44, scheduled to drop this Friday(June 30), with a succession of trailers featuring some select stars and clips of new music.

RELATED: Jay Z Announces ‘4:44’ Release Date , Teases New Song [VIDEO]

The latest trailer with Lupita follows up one dubbed “Adnis” with Mahershala Ali. While all signs seem to indicate 4:44 will be a new album, could there be a film involved with the release as well? Danny Glover’s name has also appeared in the advertising for the new project.

RELATED: Jay-Z Calls For People to Use Their Platforms to Demand Social Justice in Open Letter

One way or another, Jay’s next highly anticipated album will be accompanied by visuals that will display an overlying theme for the project. We’ll find out this Friday.

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About The Author Alex Albiati

move to the beat that free your mind state.

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