Ernest Dion Wilson, better known as the producer No I.D. recently sat down with Rolling Stone to discuss his role executive producing Jay-Z’s latest album 4:44. He was well known for his role in Kanye West’s career becoming his mentor early on and later president of Kanye’s G.O.O.D Music imprint. Along with that, he became the Executive Vice President of A&R for Def Jam Recordings. But this new role has taken his career to a new height.
In the interview, he talks how Jay-Z got so personal saying:
I knew he wanted to [say those things]. I don’t want to take credit for what he wanted to do in the first place. I helped push him by saying, “Hey, this is what you said, this is what we know. And I don’t think people need to hear it. I think people need to hear what they don’t know.” Meaning: You wanted a Picasso, but why? You’re with Beyoncé, but what is that really like? What’s the pressure? What’s the responsibility? What’s the ups and downs? I wanted him to not be over people’s heads.
I knew as a human being we all have these things and we never really want to tell the truth because we’re supermen – in our own eyes – to the people we want to love us. It was just a nudge. “Hey man, I’m going to push you to say it.”
Even the song “4:44,” Guru [longtime Jay-Z associate Gimel “Young Guru” Keaton recorded most of 4:44] had told me [Jay-Z] had the idea of writing a song like that. So I went and made a piece of music that would box him into telling that story. I remember [Jay-Z] just looking at me, sighing. “O.K., I’m going home.” True story, at 4:44 he wakes up in the morning and writes that song. He hits me a little bit after. It’s literally the way a producer and an artist should work – nudging and pushing, creating boundaries and allowing him to be the center.”
And on the actual recording of the song:
“He recorded it at his house with nobody around – on [Beyoncé’s] mic. I’ll let him tell the rest of the story. But I remember Guru brings it back and he does this little thing, walks in the room and doesn’t say anything. He stops everything, presses play, and walks out the room. I go, let me go find my wife and give her a hug. Walk down the street and hold hands. It’s a lot.”
But the most exciting part of the interview was his revealing what would come with the physical version of the album:
“Yes. There are three more songs that are coming out as bonuses. James Blake came in and joined into the process. There’s more coming shortly that’s equally as revealing.”
We look forward to that and congratulations the two of them on putting together a piece of music that has the potential to be very influential not only in music but in black America.
Source: Miss Info