Kendrick Lamar has unveiled the latest set of visuals behind his 2017 album, DAMN. The video for “LOYALTY.” depicts a collection of different scenarios testing he and Rihanna’s loyalty to one another.
“‘LOYALTY.’ was done with a different impulse than the last couple of records. DAMN. feels like now — it gets into your heart.” —Terrace Martin
The new video is directed by Dave Meyers and the Little Homies (Kendrick and Dave Free) and follows clips for “DNA.” and “ELEMENT.” Watch Kendrick and Rihanna’s dramatic adventure below.