When Murder Inc. Records’ Vice President Chris “Gotti” Lorenzo launched Add Ventures Music in 2015, Chris had one goal in mind; to help undiscovered artists learn about the logistics of the music business while also providing opportunities based on their talent.
Serving as a digital distribution platform that provides their members with marketing and promotional services, Chris took AVM on a 30 cities tour across the U.S. During each stop, AVM held educational seminars and artist showcases, which brought in hundreds of artists.
While on tour, Chris began taking local artists from each city to the studio and allowing them to showcase their talents. Artists had one shot to lay down the best hooks and verses —
those artists who showed out were left on the tracks, creating the best songs with the best artists.
Serving as the executive producer, Chris oversaw the arrangement of the projection which cap in the form of Independence. The 10-track compilation project showcases the best of some previously unheard artists across the country. The album features appearances Cleveland Cavaliers basketball star Iman Shumpert and rising Chicago rhymer Rico Recklezz, both of whom connected with Chris during AVM stops in their cities. Also featured are D.C. native and AVM’s first member/artist, DC native Boogiie Byrd. Boogiie has recently signed to Irv Gotti’s newly relaunched Murder Inc Records/300 Ent. joint venture.
Fresh off of another tour, Chris unveils the first official music video from the Independence project titled “Process.” The visual showcases the skills of Baltimore natives EJ Warwick, Nefertiitii and T-Zander on the hook.
Directed by Kingdom Come Media, the visual finds the trio reminiscing and bemoaning about their struggles all while going through the process of overcoming life’s obstacles.
Independence is currently available on iTunes, Amazon, Google Play, and all streaming platforms. Watch the video below.
All independent artists can sign up for distribution via Lorenzo’s website AddVenturesMusic.com. And be sure to check out the dates for Add Ventures Music’s upcoming west coast tour below.
Sept 28 – San Diego, CA
Sept 29 – Anaheim, CA
Sept 30 – Los Angeles, CA
October 1 – San Luis Obispo, CA
October 2 – Bakersfield, CA
October 3 – Fresno, CA
October 4 – Modesto, CA
October 5 – Sacramento, CA
October 6 – Suisun City, CA
October 7 – Oakland, CA
October 9 – Portland, OR
October 10 – Seattle, WA
October 12 – Stockton, CA
October 13 – Long Beach, CA
October 14 – San Bernardino, CA
October 15 – Palm Springs CA