Rich the Kid was able to recruit Kendrick Lamar for a guest verse on his recent single “New Freezer,” as well as an appearance in the new video. The Dave Free and Jack Begert-directed visual finds Rich The Kid pushing a diamond-shaped single seater from the year 3000, with Kendrick in a classic racer.
Rich The Kid previously released his 14-track Rich Forever 3 project with Famous Dex and Jay Critch. Now that Rich has a solo Interscope deal, “New Freezer,” produced by Ben Jayne, is becoming an instant fan favorite. Take a look at the music video for “New Freezer” with Rich and Kendrick below.