Bryce Barne’s personality-rich clothing isn’t for those who want to go unnoticed. From speaking to the black community to doing shoots with Offset, Bryce has maintained a raw and organic creative direction while the world takes notice. In a interview with Blame Ebro we get an opportunity to learn more about milestones in his career, his views and working with Offset below.
How has your style evolved since you first got into fashion all the way to your current creative state?
My style evolution has been deconstructed because I care lees – I’m not trying. I wear what I like and stick with it until I get bored or see something else. There’s certain pieces I rotate like a uniform and that’s it.
What do you feel like has been the craziest moment in your career both good and bad?
Going to Capsule in Paris earlier this year was insane. None of the samples were completed on time and arrived only days prior to the show. On top of that, no one from my team was able to make it and I ended up heading to Paris solo. I ended up having an intern and it worked out well but initially, the anxiety was real.
Offset from Migos was once featured in Hypebeast wearing your 2016 Fall/Winter Collection, can you describe to us what it was like when you found out?
Well, we didn’t really find out anything, we were hit up by his creative director to do the shoot with Offset. He asked if we had a photographer and studio, I asked if they had a budget his response was no so we finessed anyway. I hit up my homegirl Tyra she said she’d be down to shoot and she had a studio too. Offset pulls up to the studio in a blacked out uber with a backwood stuffed with an 8th of weed like yo what’s good y’all tryna hit this I gotta smoke before I go in to do this shoot. We’re like hell yeah, he comes into the studio with his girl, creative director and plays unreleased music from the “Culture” album, we all vibing he fucks with the clothes, really good person with positive energy.
In the book “The Assault on Communities of Color: Exploring the Realities of Race-Based Violence” your name comes up and it says, “Bryce Barnes clothing line speaks to the consequence of racism and violence facing the Black Community.” Do you agree with that statement?
I think that’s definitely what we’re aiming for. Originally, I wanted to communicate my love for streetwear culture that existed within the DMV in the 90s. As our nation’s political climate exposes the injustices against Black folk, my awareness of course expands and therefore, the inspiration evolves. The intention becomes more focused. Coalition (a newer extension of BB) for example, aims to transcend the violence Black people are subjected to; addressing the harm we endure while celebrating who we are, unapologetically.
A kid in his mom’s basement silk screen printing a shirt right now with a dream to be in your position one day. What advice would you give him, given the current climate in fashion as well as the direction it’s going in?
Well, I’d like to note that that kid could be any gender. Fashion is a world that no longer exists on a “binary” – similar to gender and so many other interpretations of identity. It’s a place where everyone can thrive. I’d tell them to communicate their story, to embrace failures as opportunities for growth and to be consistent.
What do you feel is the number one key in new brands generating sales?
I’d say it’s connection. Brand to influencer, brand to publication, brand to consumer – it’s all about connecting to who’s intrigued and inspired by your product.
What demographic do you feel like your brand appeals to?
Right now, youth and young adults that already embrace streetwear & hip-hop culture. Admittedly, some of the product is “trendy”. I’m happy with that because it’s what I wanted and I’ve learned so much. My aesthetic has refined since the brand’s inception and we have plans to showcase that elevation soon.
Everything from the clothing design to the model selection of Bryce Barnes, can you describe to us your creative direction towards your brand?
Honestly, there’s no real process. It’s effortless, it snowballs. I tend to start with a group of colors in my head – whatever I’m gravitating towards at the time. From there, the designs and imagery flow in with ease. I never force it. My team helps to critique, edit, style and scout models for the brand but the process is smooth and always stress free.